In 2017 Three Mobile launched a rewards app called Wuntu offering deals with seven partners that included Dominos, Cineworld and Costa. People with the app get loads of free stuff – pretty decent.
We commissioned the illustrator Jack Sachs to produce a cohesive set of 3D illustrations to represent each offer. The challenge was keeping seven partnering brands sweet in the process.
We animated each asset in-house to give each brand their own personality and designed over thirty executions across digital and print. The outcome is a playful campaign that avoids complex messaging or branded pack shots.
Agency: Wieden + Kennedy
Creative Direction: Hollie Walker
Copywriting + Art Direction: Matt Kramer
Design + Art Direction: Olivia Charlesworth
Motion: Tom Pounder, Laurence Mence
Illustration + 3D: Jack Sachs, Tom Pounder