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How do you turn a classroom into a design studio?

Forever Curious

Forever Curious is a programme that provides workshops encouraging creative and imaginative play for local children in primary education.

Operating in partnership with three East London schools, the programme has grown exponentially. With a plan to set up Forever Curious internationally, we felt it was time to evolve the identity, starting with a new logo.

To create the logo, we devised a workshop that put the children in the designer’s seat. Every child was given a letter, which they took to five creative stations each focusing on a different element of design.

The result is not only a wonderful new logo that works across various applications, but also a sense of pride for all the little designers involved.

 
 Scale Station Draw your letter as small as possible with different mediums using a magnifying glass.

Scale Station
Draw your letter as small as possible with different mediums using a magnifying glass.

 3D Station Use the iPad to digitally sculpt a letter on a drawing app where you can view your creation on a 360 degree axis.

3D Station
Use the iPad to digitally sculpt a letter on a drawing app where you can view your creation on a 360 degree axis.

 Shape Station Compose sticky shapes to create an abstract letterform.

Shape Station
Compose sticky shapes to create an abstract letterform.

 Colour Station Sprinkle powdered pigments over a stencil and then remove it to reveal a unique colourful letter.

Colour Station
Sprinkle powdered pigments over a stencil and then remove it to reveal a unique colourful letter.

 Texture Station Fill in your letter with different mark making tools like bubble wrap or toothbrushes.

Texture Station
Fill in your letter with different mark making tools like bubble wrap or toothbrushes.

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Agency: Wieden + Kennedy
Design Direction: Karen Jane
Design: Olivia Charlesworth
With a big help from the whole W+K design team