How do you make a community more communal?

Athlone Community Hall

The Middle Ground is a social enterprise that encourages discourse between neighbours through better use of community spaces.

Across the UK, these spaces, which were originally designed and built for the people that live amongst them, are not being used and sometimes are left dormant for years.

Working closely with local residents and The Middle Ground, we designed a loyalty card scheme, a bespoke noticeboard and new signage which saw a total transformation of the Athlone Community Hall in North London.

The tools that we created sparked a behavioural shift in residents who now use the hall for classes, privates events and community gatherings at least four times a week.


Creative + Design: Lizzie Reid, Olivia Charlesworth
The Middle Ground: Josh Falconer Roberts