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How do you cut through the noise of an iPhone launch?


Three Mobile

When a new iPhone launches, every mobile network in the country wants a piece.

Our challenge was to come up with a campaign that somehow stood out from the rest, whilst reaffirming Three as a brand in touch with its consumers.

Rather than focus on the new iPhone, our message was simple: Three loves data and all of the things that you do with it. Using Three’s fluffy purple mascot we referenced the world of snapchat, spreading positive rainbows across town and cities. 

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Agency: Wieden + Kennedy
Creative Direction: Dave Day, Larry Seftel
Creative: Josh King, Matt Kramer
Design: Olivia Charlesworth