How do you bring a moment of calm to bustling Mumbai?

Taxi Fabric

Taxi Fabric is a platform for celebrating and raising the profile of design in India via a unique medium: fabrics designed for Mumbai taxis. Vinayak the taxi driver mentioned he wanted an environment that made him feel calm and refreshed.

I combined particular soothing hues with mindfulness techniques written in Hindi that encourage Vinayak and his passengers to take a moment to breath and clear their mind. You can read more about this project here.

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Agency: Wieden + Kennedy
Design Direction: Karen Jane
Design: Olivia Charlesworth